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RAC Design Guidelines
Designed by North 1998
The somewhat mythological RAC guidelines. These intensely detailed and precise guidelines outline the new RAC identity (also by North) established in 1997.
Things I've come to know or stories I've heard:
— 250 copies were produced
— Printed four colour process with six spot colours and two varnishes
— The guidelines took one year to design and produce
— Without substantial experience in large corporate identity programmes (at the time), North simply 'winged it' throughout the identity development. Although:
— A copy of the BMW corporate design guidelines by Zintzmeyer & Lux acted as a primary design reference
— As an example of the rigour undertaken for the programme, tests of the hi-vis clothing designs were conducted by North on a hard shoulder of a highway in wet and windy, low visibility conditions
RAC Design Guidelines
Designed by North 1998
The somewhat mythological RAC guidelines. These intensely detailed and precise guidelines outline the new RAC identity (also by North) established in 1997.
Things I've come to know or stories I've heard:
— 250 copies were produced
— Printed four colour process with six spot colours and two varnishes
— The guidelines took one year to design and produce
— Without substantial experience in large corporate identity programmes (at the time), North simply 'winged it' throughout the identity development. Although:
— A copy of the BMW corporate design guidelines by Zintzmeyer & Lux acted as a primary design reference
— As an example of the rigour undertaken for the programme, tests of the hi-vis clothing designs were conducted by North on a hard shoulder of a highway in wet and windy, low visibility conditions