digital_press
craft // a vivid brandmark for a tangible design
Craft is the design studio within advertising agency US Sydney. Launch of the identity first began with the name – chosen to reflect the level of artistry, proficiency and care in the department that words like ‘design’ just didn’t do justice.
The brandmark that followed is a customised typeface that’s been designed to work with a subdued colour palette and crisp, structured typography. Contrasting textured art paper stock against solid pastels you get a tangible, hand-crafted feeling that combines technical design prowess with old world fine art. A vivid brandmark features in a high-gloss raised print, punctuating the stationery design. Designed by Louis Huosien.
Digitalpress were delighted to interpret the agencies fabulous design by creating beautiful print with new techniques. Printed on our new Roland UV printer using Raleigh Mohawk stock.
Printed by
digitalpress.com.au
craft // a vivid brandmark for a tangible design
Craft is the design studio within advertising agency US Sydney. Launch of the identity first began with the name – chosen to reflect the level of artistry, proficiency and care in the department that words like ‘design’ just didn’t do justice.
The brandmark that followed is a customised typeface that’s been designed to work with a subdued colour palette and crisp, structured typography. Contrasting textured art paper stock against solid pastels you get a tangible, hand-crafted feeling that combines technical design prowess with old world fine art. A vivid brandmark features in a high-gloss raised print, punctuating the stationery design. Designed by Louis Huosien.
Digitalpress were delighted to interpret the agencies fabulous design by creating beautiful print with new techniques. Printed on our new Roland UV printer using Raleigh Mohawk stock.
Printed by
digitalpress.com.au