devries_publicrelations
NYC External
On Saturday, November 10, DeVries officially kicked off the Vicks Comfort CAREvan – a multi-city mobile experiential tour designed to provide soothing, comforting care to families across America, just in time for cough, cold and flu season. Upon entering the CAREvan, consumers are invited to relax in a soothing message chair, have a cup of warm hot chocolate, pose for a free family portrait and record a story of comfort and care for a chance to win the ultimate comfort getaway. Free sample packs of select Vicks products were distributed and a leading pharmacist was on-site to educate consumers about the full line-up of Vicks products.
More than 5,000 people passed through the CAREvan and over 15,000 product samples were distributed in New York City alone! The tour is now on its way to Cincinnati, and then to Indianapolis, Atlanta, Phoenix, Denver and Washington DC, where it will visit retail establishments and family-friendly locations. For a complete tour line-up, or to enter the contest – please visit vicks.com
In the meantime, check back every week – team members who are traveling with the Vicks Comfort CAREvan will be providing photos and stories from the road, showing how Vicks is providing comfort and care all across America.
NYC External
On Saturday, November 10, DeVries officially kicked off the Vicks Comfort CAREvan – a multi-city mobile experiential tour designed to provide soothing, comforting care to families across America, just in time for cough, cold and flu season. Upon entering the CAREvan, consumers are invited to relax in a soothing message chair, have a cup of warm hot chocolate, pose for a free family portrait and record a story of comfort and care for a chance to win the ultimate comfort getaway. Free sample packs of select Vicks products were distributed and a leading pharmacist was on-site to educate consumers about the full line-up of Vicks products.
More than 5,000 people passed through the CAREvan and over 15,000 product samples were distributed in New York City alone! The tour is now on its way to Cincinnati, and then to Indianapolis, Atlanta, Phoenix, Denver and Washington DC, where it will visit retail establishments and family-friendly locations. For a complete tour line-up, or to enter the contest – please visit vicks.com
In the meantime, check back every week – team members who are traveling with the Vicks Comfort CAREvan will be providing photos and stories from the road, showing how Vicks is providing comfort and care all across America.