Design With Chon
MyTravelscape Direct Mail Letter
The stationery/promotional letter to promote the start + reveal of her new business venture was subtle, personal and clever for being a direct mail piece.
One thing about direct mail is that people get a lot of junk in the mail, and most of the time, it goes unnoticed and advertising money goes down the drain. So how does one stand out without looking like everything else in the mail? Personally, I toss everything, but the ones that I do happen to investigate further happen to look like personally addressed stationery in a formal envelope. There is one specific company that does this well, and I always seem to open their mail – Tiffany & Co. With that in mind, Nisha at My Travelscape is all about personalization and catering to her client's travel needs so I thought it would be perfect to use that same idea for her direct mail by combining her company's stationery and direct mail promo. In turn, it also cut down printing costs since we printed everything on press all at once.
For the direct mail promo, I wanted it to look natural as possible to the human touch. Visually, I wanted all the elements to come together and feel as though Nisha solely wrote, collaged and sealed this letter to her potential clients. To achieve this, we went with a stationery-like size, A6 envelope with a quaint letter-sized paper (6" x 8.5"), used a handwritten font with a lot of character to communicate her message, and blind embossed & spot varnished the polaroid photo to give it the tactility of a "real" polaroid. The only thing that really needed hand production from Nisha was the attachment of her business card with a paper clip and to seal and address the envelopes. She was sending these out to around 250 close friends and family to spread the word of My Travelscape.
To see more custom design projects, visit www.designwithchon.com
Like me on Facebook! www.facebook.com/DesignWithChon
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Design With Chon (DWC), a boutique design studio with defined niches in (1) visual communication, (2) event design and (3) interiors. Each of these industries are huge in themselves, but DWC has an understanding that bridges them together — color, balance, texture, order and a good eye for design. DWC’s goal is to achieve good design in all its various forms, whether it’s from the branding of your business to saying “I do” to transforming a dwelling in your home. Let me, “Chon," be your go-to person for good design, color, great photography and art. A balanced environment makes you feel good, and I am here to inspire your surroundings.
If you’re interested in sharing an idea or a project, drop me a line at designwithchon[at]gmail.com to start the conversation.
©Design With Chon. All Rights Reserved.
MyTravelscape Direct Mail Letter
The stationery/promotional letter to promote the start + reveal of her new business venture was subtle, personal and clever for being a direct mail piece.
One thing about direct mail is that people get a lot of junk in the mail, and most of the time, it goes unnoticed and advertising money goes down the drain. So how does one stand out without looking like everything else in the mail? Personally, I toss everything, but the ones that I do happen to investigate further happen to look like personally addressed stationery in a formal envelope. There is one specific company that does this well, and I always seem to open their mail – Tiffany & Co. With that in mind, Nisha at My Travelscape is all about personalization and catering to her client's travel needs so I thought it would be perfect to use that same idea for her direct mail by combining her company's stationery and direct mail promo. In turn, it also cut down printing costs since we printed everything on press all at once.
For the direct mail promo, I wanted it to look natural as possible to the human touch. Visually, I wanted all the elements to come together and feel as though Nisha solely wrote, collaged and sealed this letter to her potential clients. To achieve this, we went with a stationery-like size, A6 envelope with a quaint letter-sized paper (6" x 8.5"), used a handwritten font with a lot of character to communicate her message, and blind embossed & spot varnished the polaroid photo to give it the tactility of a "real" polaroid. The only thing that really needed hand production from Nisha was the attachment of her business card with a paper clip and to seal and address the envelopes. She was sending these out to around 250 close friends and family to spread the word of My Travelscape.
To see more custom design projects, visit www.designwithchon.com
Like me on Facebook! www.facebook.com/DesignWithChon
.............................
Design With Chon (DWC), a boutique design studio with defined niches in (1) visual communication, (2) event design and (3) interiors. Each of these industries are huge in themselves, but DWC has an understanding that bridges them together — color, balance, texture, order and a good eye for design. DWC’s goal is to achieve good design in all its various forms, whether it’s from the branding of your business to saying “I do” to transforming a dwelling in your home. Let me, “Chon," be your go-to person for good design, color, great photography and art. A balanced environment makes you feel good, and I am here to inspire your surroundings.
If you’re interested in sharing an idea or a project, drop me a line at designwithchon[at]gmail.com to start the conversation.
©Design With Chon. All Rights Reserved.