Greenpeace Oceans Campaign / first schematic (rated, ordered, classified, commented)

We sent the first schematic image to Greenpeace and asked them to participate in sort of game. We asked them to work on the drawings and perform three actions:

- rating from one to five stars the different parts of the drawing proportionally with the importance they wanted to give to those contents in the final infographic;

– putting in sequence the different sections as in a scene setting, from what they thought it should be the prologue to the ending, writing a number inside some blank circles;

- and last but not least, the most important contribution, annotating, deleting, adding details, cutting, overwriting, moving, underlining, stressing, enlarging, selecting, shrinking, imagining, being creative and drawing everything comes to their mind when looking at that first map.

 

One day later, they sent the schematic back to us and the results were way better than we expected. Suddenly, we were looking at our visual thoughts, visually amended.

 

Donato Ricci (Project leader)

Michele Graffieti (main investigator)

Luca Masud, Mario Porpora (designer)

Done