The DEMO Challenge

Concurrent brainstorming sessions focused on hard business problems and how to solve them. Discussions are led by a real business leader (a CMO, CIO, Head of Sales, Manufacturing VP) and a domain expert (VC, founder, or industry analyst). The business leader sketches out the problem they want to solve, and with the help of the audience and the expert, they draw an Opportunity Map showing the technologies and products that address it, along with white spaces where new products can be developed.