Dave G Kelly
Why Go Bald
Say hello to Pat.
Pat is a living Dublin legend, but you’ve never heard of him.
If you asked Dubliners to name the coolest icon around town chances are, the “Why Go Bald” neon installation at the start of George’s St would feature very high.
Very high.
Well Pat here is person responsible. Having just landed a job with Taylor Signs in the early ‘60s his second assignment was to design a suitable neon sign for the Universal Hair & Scalp Clinic.
And what a job he did. It’s stood the test of time and even when it fell into disrepair in the ‘90s a campaign was launched to get it restored.
So obviously when I got to meet him I had to ask the question, “Why no question mark?!”
“We regarded 'why go bald' as a statement, an affirmation - in good old advertising terms (circa 1960s), we were not asking, we were asserting! “
“Probably wouldn't work today.”
Have a look at this RTE news report from 1999 when it was restored to its former glory. If you look closely you can even spot Pat in there.
Why Go Bald
Say hello to Pat.
Pat is a living Dublin legend, but you’ve never heard of him.
If you asked Dubliners to name the coolest icon around town chances are, the “Why Go Bald” neon installation at the start of George’s St would feature very high.
Very high.
Well Pat here is person responsible. Having just landed a job with Taylor Signs in the early ‘60s his second assignment was to design a suitable neon sign for the Universal Hair & Scalp Clinic.
And what a job he did. It’s stood the test of time and even when it fell into disrepair in the ‘90s a campaign was launched to get it restored.
So obviously when I got to meet him I had to ask the question, “Why no question mark?!”
“We regarded 'why go bald' as a statement, an affirmation - in good old advertising terms (circa 1960s), we were not asking, we were asserting! “
“Probably wouldn't work today.”
Have a look at this RTE news report from 1999 when it was restored to its former glory. If you look closely you can even spot Pat in there.