Launderette
Near our washing machine, the words "summer", "fresh", "breeze" and similar, appear on the side of the packets of powder and fabric conditioner. No doubt the giants of the industry run huge R&D departments employing hundreds of graduate trainees all beavering away to come up with that perfect fragrance. For the aspirational customers in certain socio economic classifications, smelling "just so", is not just desirable, but neccessary.
Here in a little part of Yorkshire, they have cracked the way to let everyone know that you like your food cooked in beef dripping. Take your service wash to a combined launderette and chippy. Once it's gone through the cycle, the gorgeous aromas from next door can permeate someone's favourite garments, lasting for up to one whole week, without them needing to put on a single ounce in weight.
Mmmm, nice.
Launderette
Near our washing machine, the words "summer", "fresh", "breeze" and similar, appear on the side of the packets of powder and fabric conditioner. No doubt the giants of the industry run huge R&D departments employing hundreds of graduate trainees all beavering away to come up with that perfect fragrance. For the aspirational customers in certain socio economic classifications, smelling "just so", is not just desirable, but neccessary.
Here in a little part of Yorkshire, they have cracked the way to let everyone know that you like your food cooked in beef dripping. Take your service wash to a combined launderette and chippy. Once it's gone through the cycle, the gorgeous aromas from next door can permeate someone's favourite garments, lasting for up to one whole week, without them needing to put on a single ounce in weight.
Mmmm, nice.