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UK - London 2012 - Olympic Park - Coca-Cola BeatBox

The Coca-Cola Beatbox was another Olympic Park Pavilion I didn't make it inside, if inside is the right word, as queues were always very long. The Asif Khan and Pernilla Ohrstedt designed building seemed to consist of a spiral ramp which ascended to the roof with a series of interactive activities along the way. In my opinion, it's one of those buildings that looks better at night, some more photos to follow soon.

 

From the Press Release : Asif Khan and Pernilla Ohrstedt, said: “The Coca-Cola Beatbox is our largest commission so far and we’re thrilled to have the opportunity to showcase our distinctive brand of architectural design at London 2012. We have created a structure that fuses architecture, music, sport and technology in a completely unique way.

 

“The beat will draw people in and allow them to personally experience sports through sound away from the main Games venues. Coca-Cola has really allowed us to push the boundaries and we’re looking forward to unveiling the pavilion to the world when London 2012 opens its doors.”

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Uploaded on October 29, 2012
Taken on September 8, 2012