Danny Choo
About Culture Japan
Jobs
Below is a list of job descriptions which should give you a better understanding of what we do. When there are openings, I usually announce them on my Twitter account together with an application period and method.
Video Production
Both Culture Japan and Japan Mode are produced in house using our own video, sound and lighting equipment. Our editing is done on either Final Cut Pro or Adobe Premiere on Macs.
Members who work on video production have a good understanding of Japanese in order to be able to cut high level business conversations.
Team members also write scenarios and plan out camera angles/lighting/timecode and focal lengths for each shot in the scenario prior to a shoot.
Graphic Design
Graphic Design work at Culture Japan involves compositing creatives of posters, product packaging, vehicle wraps, collaboration items such as IC cards, merchandise, blueprints etc of our characters, visuals for booths and events using tools such as Photoshop, Illustrator, InDesign and so on.
This team keeps themselves in the loop with trends in social media, design, typography and uses this awareness together with their graphical skills and knowledge to not only build on the branding for our content and products, but to also create visuals while learning from previous designs and their conversion rates.
Our design work also involves forecasting layouts and typefaces which will still look good in at least 1 years time. Before we implemented this workflow, we found that all our designs became stale within 6 months.
Graphic Design members also have a good understanding of Japanese which is required to work with partners and to understand the text and font that they are working with.
Event Strategy
We attend and run our own events worldwide to not only promote our brand but also meet and network with fans in each region.
This team works on rolling out events which involves management of purchase orders, logistics/storage/import procedures of merchandise, local tax laws, forecasting sales so that we don't over or understock, work with local teams on marketing and translation of blurb required for the event and the actual layout of the booth itself.
Booth mockups are all done in Sketchup and need to be designed considering construction costs, layout of hall and flow of traffic, sound from surrounding booths and visibility of visuals from different angles, heights and distances from the booth. Menu's need to be designed considering language, exchange rates and conversion rate data taken from previous events.
Everything else from queue control, security, number of tills, spare change, rubber bands etc also need to be procured and prepared.
Web Development
To support our online branding and content dissemination, we have created our own proprietary CMS called Mirai Gaia. Mirai Gaia previously was built by myself on PHP and MYSQL which ran dannychoo.com on a single server.
Today, Mirai Gaia has migrated to Ruby and recently moved from EngineYard to Amazon's AWS OpsWorks running several servers with a CDN for image and asset distribution.
We also have developed our own inventory and forecasting web application called Mirai Atlas that is used for managing our Smart Doll business.
Mirai Atlas enables us to make purchase orders and manage inventory in various warehouses which enables us to keep track of what we are spending. The system is also linked to our online and offline sales data which gives us not only a better understanding of what our profits are but also enables us to forecast better too.
Character Development
Character development involves building the brand of our current characters through working with creators, companies and individuals on projects of varying scales.
For example we work with many established artists on illustrations and with government organizations such as Japan Tourism and Malaysia Tourism too.
View more at www.dannychoo.com/en/post/27288/About+Culture+Japan.html
About Culture Japan
Jobs
Below is a list of job descriptions which should give you a better understanding of what we do. When there are openings, I usually announce them on my Twitter account together with an application period and method.
Video Production
Both Culture Japan and Japan Mode are produced in house using our own video, sound and lighting equipment. Our editing is done on either Final Cut Pro or Adobe Premiere on Macs.
Members who work on video production have a good understanding of Japanese in order to be able to cut high level business conversations.
Team members also write scenarios and plan out camera angles/lighting/timecode and focal lengths for each shot in the scenario prior to a shoot.
Graphic Design
Graphic Design work at Culture Japan involves compositing creatives of posters, product packaging, vehicle wraps, collaboration items such as IC cards, merchandise, blueprints etc of our characters, visuals for booths and events using tools such as Photoshop, Illustrator, InDesign and so on.
This team keeps themselves in the loop with trends in social media, design, typography and uses this awareness together with their graphical skills and knowledge to not only build on the branding for our content and products, but to also create visuals while learning from previous designs and their conversion rates.
Our design work also involves forecasting layouts and typefaces which will still look good in at least 1 years time. Before we implemented this workflow, we found that all our designs became stale within 6 months.
Graphic Design members also have a good understanding of Japanese which is required to work with partners and to understand the text and font that they are working with.
Event Strategy
We attend and run our own events worldwide to not only promote our brand but also meet and network with fans in each region.
This team works on rolling out events which involves management of purchase orders, logistics/storage/import procedures of merchandise, local tax laws, forecasting sales so that we don't over or understock, work with local teams on marketing and translation of blurb required for the event and the actual layout of the booth itself.
Booth mockups are all done in Sketchup and need to be designed considering construction costs, layout of hall and flow of traffic, sound from surrounding booths and visibility of visuals from different angles, heights and distances from the booth. Menu's need to be designed considering language, exchange rates and conversion rate data taken from previous events.
Everything else from queue control, security, number of tills, spare change, rubber bands etc also need to be procured and prepared.
Web Development
To support our online branding and content dissemination, we have created our own proprietary CMS called Mirai Gaia. Mirai Gaia previously was built by myself on PHP and MYSQL which ran dannychoo.com on a single server.
Today, Mirai Gaia has migrated to Ruby and recently moved from EngineYard to Amazon's AWS OpsWorks running several servers with a CDN for image and asset distribution.
We also have developed our own inventory and forecasting web application called Mirai Atlas that is used for managing our Smart Doll business.
Mirai Atlas enables us to make purchase orders and manage inventory in various warehouses which enables us to keep track of what we are spending. The system is also linked to our online and offline sales data which gives us not only a better understanding of what our profits are but also enables us to forecast better too.
Character Development
Character development involves building the brand of our current characters through working with creators, companies and individuals on projects of varying scales.
For example we work with many established artists on illustrations and with government organizations such as Japan Tourism and Malaysia Tourism too.
View more at www.dannychoo.com/en/post/27288/About+Culture+Japan.html