My First Visit To Japan

I created Mirai when I was still at Microsoft but had no idea at the time that she was to become our All Spark. In June 2014, I developed and launched a product called Smart Doll - a 60cm tall fashion doll modeled after Mirai who comes with a vision to become the world's standard fashion doll.

 

The demand for Smart Doll completely exceeded my expectations and we finally had enough cashflow to move into a proper office and out of our home which I worked out of for 7 years. I could have got to this point quicker by taking investment but chose to continue bootstrapping with my own funds.

 

This is our HQ located in Gotanda Tokyo. Everything we do here revolves around Mirai Suenaga and the other Mirai Millennium characters. We largely do 3 things which are:-

 

1. Smart Doll development and production - all body components are made in Japan and we do quality control and assembly right here.

 

2. Character development and marketing. This includes apparel, merchandise, events and collaborations - recently ones include being a mascot for Malaysia Tourism and Indonesia's largest online store Bhinneka.

As part of the content development, we also have a TV show called Culture Japan which is broadcast on Tokyo MX TV in Japan and on cable/terrestrial networks around the world.

 

3. Web development - current clients include folks like Good Smile Company and King Records.

 

My main focus right now is expanding the production line of Smart Doll which involves a loaaaaaad of challenges ><

 

View more at www.dannychoo.com/en/post/27217/My+First+Visit+To+Japan.html

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