BeckyMartin
Dogwood Logo
Project: Business cards that crept into an icon and wordmark. This is not an exhaustive identity project.
Direction: The client is a problem identifier and solver for the financial industry. The directions we talked about were:
taking complex things and breaking them down to their essential pieces
focusing on the important amidst all the "noise"
Venn diagrams
exploding Rubik's cubes
movement and expansion
Background: His business name does come from dogwood trees. He grew up in Virginia (lots of dogwoods). Dogwoods bloom in the shade of the larger trees (he's a productive consultant in a large industry). Even if known only to him, "Dogwood" sounds like/reminds him of "Dogbert" (Haha!)
Application: Business Cards. He wants a tactile experience, something highly textural/fibrous (remember me talking about a paper stock I wanted to rub on my cheek? This is that project). He's drawn to dark brown. He wants embossing and/or raised ink. And, he's got the bank to do it (pun intended).
Color: Right now, I chose a black and gold color scheme. It likely won't stay that way because of being on a brown paper stock. I'll have to figure out how to translate one of these, but let's save that for later.
My Inspirations:
1. The center of the dogwood flower, taking apart or unraveling problems
2. Venn diagrams, a calm/focused center, movement (hubs says it looks like egg beaters), the general flower shape
3. Dog bones (a nod to Dogbert) in the general flower shape, in the shade (circle) of a larger entity
Feedback: All of it. I need 3 strong concepts to show. If one of these isn't "show worthy" or you can describe another, more varied concept, I'm listening. It does not need to be inspired by the Dogwood.
Dogwood Logo
Project: Business cards that crept into an icon and wordmark. This is not an exhaustive identity project.
Direction: The client is a problem identifier and solver for the financial industry. The directions we talked about were:
taking complex things and breaking them down to their essential pieces
focusing on the important amidst all the "noise"
Venn diagrams
exploding Rubik's cubes
movement and expansion
Background: His business name does come from dogwood trees. He grew up in Virginia (lots of dogwoods). Dogwoods bloom in the shade of the larger trees (he's a productive consultant in a large industry). Even if known only to him, "Dogwood" sounds like/reminds him of "Dogbert" (Haha!)
Application: Business Cards. He wants a tactile experience, something highly textural/fibrous (remember me talking about a paper stock I wanted to rub on my cheek? This is that project). He's drawn to dark brown. He wants embossing and/or raised ink. And, he's got the bank to do it (pun intended).
Color: Right now, I chose a black and gold color scheme. It likely won't stay that way because of being on a brown paper stock. I'll have to figure out how to translate one of these, but let's save that for later.
My Inspirations:
1. The center of the dogwood flower, taking apart or unraveling problems
2. Venn diagrams, a calm/focused center, movement (hubs says it looks like egg beaters), the general flower shape
3. Dog bones (a nod to Dogbert) in the general flower shape, in the shade (circle) of a larger entity
Feedback: All of it. I need 3 strong concepts to show. If one of these isn't "show worthy" or you can describe another, more varied concept, I'm listening. It does not need to be inspired by the Dogwood.