BBC logo refresh

This project called for a logo "refresh" where we wanted to maintain some brand equity while giving the mark a new look.

 

I really like the amount of detail in the Fleur de Lis (FdL), so I didn't change its shape at all.

 

I did change it from being part of a "building" to being part of a fence post. The ministry is in New Orleans, so both the FdL and the fence/gate/balcony post were culturally appropriate.

 

The wordmark changed from "typed" Myriad to varying weight and caps of Warnock Pro.

 

I did keep the same purple as secondary color.

 

This is an early draft, not yet shown to the client. I wanted your feedback first.

Done