Context Research
Copenhagen Popup Stall: Aarstiderne
Apropos the recent urban trend popup stalls: During Autumn 2010 the organic veggie company Aarstiderne (www.aarstiderne.com/) set up a temp stall at different locations in Copenhagen where they sold their "leftovers" veggies cheaply.
Pop-up retail is used by both high-end brands like Helmut Lang pop-up shop in N.Y. (nyti.ms/f49EQv) but is also a grand idea for small entrepreneurial companies who wish to obtain wide exposure within the range of a small marketing budget.
Why it works? Well, "new" is always more exciting for the increasingly blasé consumer and it is said to trigger some happy hormones in our brains when we detect a small and pleasant/non-threatening change of familiar settings.
Furthermore, these small stalls create an intimate "village" atmosphere - and this return to the "local" and more personable is also a defining consumer trend...
Copenhagen Popup Stall: Aarstiderne
Apropos the recent urban trend popup stalls: During Autumn 2010 the organic veggie company Aarstiderne (www.aarstiderne.com/) set up a temp stall at different locations in Copenhagen where they sold their "leftovers" veggies cheaply.
Pop-up retail is used by both high-end brands like Helmut Lang pop-up shop in N.Y. (nyti.ms/f49EQv) but is also a grand idea for small entrepreneurial companies who wish to obtain wide exposure within the range of a small marketing budget.
Why it works? Well, "new" is always more exciting for the increasingly blasé consumer and it is said to trigger some happy hormones in our brains when we detect a small and pleasant/non-threatening change of familiar settings.
Furthermore, these small stalls create an intimate "village" atmosphere - and this return to the "local" and more personable is also a defining consumer trend...