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Coke Side of Life: Coca-Cola Art Remix

COCA-COLA SIDE OF LIFE ART REMIX

 

www.coca-cola-art.com

 

The Coca-Cola iconic artworks serve as a blueprint and inspiration for new design impulses. The creative potential of the Remix project aims to draw out the hidden child in all of us. Elements from early-day-visuals are picked out, cut and pasted into a new visual.

The combination of the iconic footage with the contemporary Photoshop / Illustrator styles gives the opportunity to rediscover these images anew. The visuals are recognizable as vintage Coca-Cola but yet have a fresh feel.

 

The work of the Remix artists reflects various styles, personalities and cultures and the project shows how vibrantly creative the collaboration of a design network can be.

The diverse backgrounds of the contributing artists have resulted in a multifaceted world of imagery that draws its freshness from the mixture of approaches. Their mission is to spread an optimistic look at the world and help people realize how contagious happiness is. By combining iconic Coca-Cola images with up-to-date illustration techniques and styles, the artists have given rise to a progressive style of visual expression.

 

THE REMIX ARTISTS

 

For the Coke Side of Life Remix Art Gallery, “RockAndRoll Agency” creatively managed 15 artists/agencies/collectives from around the world: 013a, Romania, Europe * Adhemas, Brazil, South America * Büro Destruct, Swiss, Europe * CaosCC, Spain, Europe * Creative XL, India, Asia * DJ Spinbalon, Venezuale, South America * Extraverage / Drezign, Hungary, Europe * Fung Wee Lim, Canada, North America * Idokungfoo, Japan, Asia * Imny, USA, North America * Pixecute, Indonesia, Asia * Rex, South Africa, Africa * Serge Mienandi, Senegal, Africa * The Designers Republic, UK, Europe * Vault 49, USA, North America

 

PROJECT TEAM COCA-COLA

 

Peter Schelstraete, Global Brand Manager

Craig * Christenson, Senior Brand Manager * Marc Mathieu, Senior Vice-President Global Brand Marketing & Creative Excellence * Special Thanks to Phil Mooney, Ted Ryan & Jamal Booker, Collections Development/Archives Department

 

PROJECT TEAM ROCKANDROLL AGENCY

 

Wouter De Coster, Creative Director * Jean-Philippe Noterman, Managing Director * Fred Feyfer, Art Director * Contact: info@rockandrollagency.com

 

 

 

ABOUT ROCKANDROLL AGENCY

RockAndRoll Agency (RRA) is a full-cycle communication agency offering marketing services, strategic development and art direction. RRA was founded in 2003 in Brussels by Jean-Philippe Noterman and Wouter De Coster.

Jean-Philippe studied philosophy/anthropology, Wouter has a background as fashion designer. Before starting RRA, they worked together for 5 years in the publishing and communication business. Their work has earned them a lot of industry recognition.

RockAndRoll Agency has worked for clients as various as The Coca-Cola Group, Procter & Gamble, Motorola, W Hotels, Levi’s, Tommy Hilfiger, Fratini Group, Schott NYC, Pepe Jeans London, Nokia, Colombus Communications…

 

Blog: www.coca-cola-art.com

Coca-Cola Art Website: www.coke-art.com

YouTube Channel: www.youtube.com/cocacola86artgallery

 

 

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Uploaded on August 29, 2008
Taken in May 2007