Coca-Cola Art Gallery
Coke Side of Life: Coca-Cola Art Remix
COCA-COLA ART GALLERY
In 1906, the ‘Coca-Cola’ company hired William D'Arcy, who set the tone of Coke's advertising for the coming decades. He held the view that "‘Coca-Cola’ advertising should create scenes that drew people in and made them part of the pleasant interludes of everyday life". D’Arcy showed pleasant people drinking ‘Coca-Cola’ while doing sociable activities such as shopping and playing games.
In the 1920s, ‘Coca-Cola’'s advertising began to reflect the prosperity of the times. Advertisements depicted the rising middle class participating in activities once reserved for the elite in society. An advertising poster shows a couple of friends, chillin’ outside at a party. An other cardboard shows a young girl being pulled on a board behind a boat. The advertisements created images that people aspired to emulate. And with the growing prosperity, such a dream was within everyone’s reach.
ROCKANDROLL AGENCY is a full-cycle communication agency offering marketing services, strategic development and art direction. RockAndRoll Agency was founded in 2003 by Jean-Philippe Noterman and Wouter De Coster. Jean-Philippe studied philosophy/anthropology, Wouter has a background as fashion designer. Before starting RockAndRoll Agency, they worked already together for 5 years in the publishing and communication business.
RockAndRoll Agency is dedicated to the production of visual identity design, graphic animation and websites. As art buyers and curators, RRA is always looking for artists with strong ideas and an individual voice. Contact: wdc@rockandrollagency.com
Blog: www.coca-cola-art.com
Official Website: www.coke-art.com
YouTube Channel: www.youtube.com/cocacola86artgallery
Coke Side of Life: Coca-Cola Art Remix
COCA-COLA ART GALLERY
In 1906, the ‘Coca-Cola’ company hired William D'Arcy, who set the tone of Coke's advertising for the coming decades. He held the view that "‘Coca-Cola’ advertising should create scenes that drew people in and made them part of the pleasant interludes of everyday life". D’Arcy showed pleasant people drinking ‘Coca-Cola’ while doing sociable activities such as shopping and playing games.
In the 1920s, ‘Coca-Cola’'s advertising began to reflect the prosperity of the times. Advertisements depicted the rising middle class participating in activities once reserved for the elite in society. An advertising poster shows a couple of friends, chillin’ outside at a party. An other cardboard shows a young girl being pulled on a board behind a boat. The advertisements created images that people aspired to emulate. And with the growing prosperity, such a dream was within everyone’s reach.
ROCKANDROLL AGENCY is a full-cycle communication agency offering marketing services, strategic development and art direction. RockAndRoll Agency was founded in 2003 by Jean-Philippe Noterman and Wouter De Coster. Jean-Philippe studied philosophy/anthropology, Wouter has a background as fashion designer. Before starting RockAndRoll Agency, they worked already together for 5 years in the publishing and communication business.
RockAndRoll Agency is dedicated to the production of visual identity design, graphic animation and websites. As art buyers and curators, RRA is always looking for artists with strong ideas and an individual voice. Contact: wdc@rockandrollagency.com
Blog: www.coca-cola-art.com
Official Website: www.coke-art.com
YouTube Channel: www.youtube.com/cocacola86artgallery