LEVART REGNESSAP NIJIUR?? 🤔

Explanation:

This English(!) text is a victim of the Chinese sense of order:

Everything must be sorted and arranged accordingly, big to small, front to back...

 

Front to back - this is the explanation.

 

We are looking at the right side of a bus belonging to "Ruijin Passenger Travel".

 

Now, everything must be "front to back", also the writing on a busses side, this means the text on the right side of a bus must be read right to left (= front to back)!.

 

Therefore 旅游客运 (Lüyou keyun = tourism passenger transport) becomes 运客游旅 and RUIJIN PASSENGER TRAVEL becomes LEVART REGNESSAP NIJIUR.

 

This may work for Chinese readers who know and expect that, but the unknowing English language reader sees just letter salad...

 

Spotted on Ruijin 2nd Road (瑞金二路), near the entrance to the InterContinental Shanghai Ruijin (上海瑞金洲际酒店), formerly also known as Ruijin Guesthouse.

 

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