Cincom PR
Bob Bly Shoots the Donkey
ob Bly, a new Cincom Expert Access contributor took a day to share his some of his expert knowledge with Cincom's management and writers. McGraw-Hill calls Bly "America's top copywriter." His book, "The Copywriter's Handbook" (Henry Holt), is considered by many to be the "Bible" of copywriting and was voted a "mini-classic of direct marketing" by the Direct Marketing Club of New York. The legendary David Ogilvy said, "I don't know a single copywriter whose work would not be improved by reading this book. And that includes me."
During the visit Bob was forced to wear a "SHOOT THE DONKEY" hat. He was a good sport about it. He looks thrilled doesn't he?
Pictured: Steve Kayser, Bob Bly and Jay McKeever
Bob Bly Shoots the Donkey
ob Bly, a new Cincom Expert Access contributor took a day to share his some of his expert knowledge with Cincom's management and writers. McGraw-Hill calls Bly "America's top copywriter." His book, "The Copywriter's Handbook" (Henry Holt), is considered by many to be the "Bible" of copywriting and was voted a "mini-classic of direct marketing" by the Direct Marketing Club of New York. The legendary David Ogilvy said, "I don't know a single copywriter whose work would not be improved by reading this book. And that includes me."
During the visit Bob was forced to wear a "SHOOT THE DONKEY" hat. He was a good sport about it. He looks thrilled doesn't he?
Pictured: Steve Kayser, Bob Bly and Jay McKeever