Real-cost cafe bill
The real-cost cafe was designed as a restaurant. Video on large screens of restaurant workers combined with personal "place setting" screens to inform visitors about the total-environmental costs that are associated with common seafoods. The association of the information to the environment where it would later be needed was spot on. The content wasn't preachy, either, letting you (or those who eat seafood, anyway) decide to internalize this message for yourself.
At the end of the video you got your "check" which reinforced the main message.
Text of this screen:
Rockfish.
High cost for our oceans because of habitat destruction!
Pick up a seafood watch guide and make a difference!
Real-cost cafe bill
The real-cost cafe was designed as a restaurant. Video on large screens of restaurant workers combined with personal "place setting" screens to inform visitors about the total-environmental costs that are associated with common seafoods. The association of the information to the environment where it would later be needed was spot on. The content wasn't preachy, either, letting you (or those who eat seafood, anyway) decide to internalize this message for yourself.
At the end of the video you got your "check" which reinforced the main message.
Text of this screen:
Rockfish.
High cost for our oceans because of habitat destruction!
Pick up a seafood watch guide and make a difference!