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Letterpress Business Card in Boardwalk Empire

In the pilot for Boardwalk Empire there's a nice tight shot of a letterpress card (at about 41:49).

 

Someone working on the show understands the magic that details can contribute to making a show feel genuine. Next time you watch check out the lettering and typography on the posters and billboards along the boardwalk, for example.

 

Love seeing how classy and timeless a well-set type can look pressed into paper.

 

Maybe my typophile sisters and brothers can help out here but it looks to me like a bold, condensed slab serif (could be Clarendon or Consort), set with a wedge serif that might be Engravers Bold.

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Uploaded on October 15, 2010