Erin Cubert, Tom Cheredar and Christian Grantham @ Podcamp Nashville 2009
Photo: Erin Cubert (Tennessean), Tom Cheredar (NewAssignment) and me presenting on livecasting at Podcamp Nashville 2009. Here, I'm making a pitch to attendees to give $5 to help fund classroom projects in high poverty classrooms in Tennessee through the widget on the Podcamp Nashville website.
Podcamp Nashville 2009 was awesome, and all the volunteers did an amazing job keeping the day's flow going and everything. It was just top notch. It's pretty amazing what the organizers are able to pull off for a free conference.
I took a bunch of photos and a little video. My session was on livecasting. It's a concept fellow panelist Tom Cheredar conceptualized around live online communication channels.
Livecasting is sharing live content with the intent of interacting with a live audience. Livecasting is a status update on Facebook or Twitter. It's a GPS location shared in realtime, live photo, video and audio streams or live chat. Any platform that facilitates live content is a livecast channel.
It's important to interact with your audience on livecast channels rather than pushing one way content through them. Marketing and news information have traditionaly been one way communications through television, radio, and print mediums. When email came along, attempts to replicate one way communication became what is now known as spam.
In a new digital era, traditional media and marketing will have to interact with their audiences through whatever livecast channels they use or risk being seen as spam. They cannot expect different results without engaging replies or conversations about their content, and neither can individuals, for that matter.
Erin Cubert, Tom Cheredar and Christian Grantham @ Podcamp Nashville 2009
Photo: Erin Cubert (Tennessean), Tom Cheredar (NewAssignment) and me presenting on livecasting at Podcamp Nashville 2009. Here, I'm making a pitch to attendees to give $5 to help fund classroom projects in high poverty classrooms in Tennessee through the widget on the Podcamp Nashville website.
Podcamp Nashville 2009 was awesome, and all the volunteers did an amazing job keeping the day's flow going and everything. It was just top notch. It's pretty amazing what the organizers are able to pull off for a free conference.
I took a bunch of photos and a little video. My session was on livecasting. It's a concept fellow panelist Tom Cheredar conceptualized around live online communication channels.
Livecasting is sharing live content with the intent of interacting with a live audience. Livecasting is a status update on Facebook or Twitter. It's a GPS location shared in realtime, live photo, video and audio streams or live chat. Any platform that facilitates live content is a livecast channel.
It's important to interact with your audience on livecast channels rather than pushing one way content through them. Marketing and news information have traditionaly been one way communications through television, radio, and print mediums. When email came along, attempts to replicate one way communication became what is now known as spam.
In a new digital era, traditional media and marketing will have to interact with their audiences through whatever livecast channels they use or risk being seen as spam. They cannot expect different results without engaging replies or conversations about their content, and neither can individuals, for that matter.