moufle
AmEx bulldog
March 21, 1860
American Express board of directors approves the adoption of the "bulldog" company seal.
Before being selected for American Express’ official seal, a blue version of the trusty bulldog had frequently appeared on early company receipts. After the bulldog logo was formally introduced on stock certificates, various depictions of the bulldog were used on company items, including stationery, shipping freight passes, and in bas-relief on the facades of the company’s stables in New York City. In at least one case, the dog even transformed to a different breed, appearing as a retriever on the letterhead of the first American Express office in Chicago. But in all its different forms, the dog—often pictured with a key symbolizing security—continued to represent the company’s focus on safety and prompt delivery.
AmEx bulldog
March 21, 1860
American Express board of directors approves the adoption of the "bulldog" company seal.
Before being selected for American Express’ official seal, a blue version of the trusty bulldog had frequently appeared on early company receipts. After the bulldog logo was formally introduced on stock certificates, various depictions of the bulldog were used on company items, including stationery, shipping freight passes, and in bas-relief on the facades of the company’s stables in New York City. In at least one case, the dog even transformed to a different breed, appearing as a retriever on the letterhead of the first American Express office in Chicago. But in all its different forms, the dog—often pictured with a key symbolizing security—continued to represent the company’s focus on safety and prompt delivery.