TING_ChinaLeiShan_DSC0064
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
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July 2012.
TING_ChinaLeiShan_DSC0064
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.