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American Standard Building (Formerly American Radiator Building), 40 West 40th Street (between 5th and 6th Avenues, south of Bryant Park), Manhattan, New York City.

 

Architects: Raymond Hood & André Fouilhoux

Built: 1923-1924

Style: Art Deco, neo-gothic

Construction: Steel frame, 23 stories, 102.7 m (337 feet) high

 

The black brickwork on the facade was chosen to lessen the visual contrast between the walls and the windows and thus give the tower an effect of solidity and massiveness. The Gothic-style pinnacles and the terra-cotta friezes on the edges of the setbacks are coated with gold.

 

The base is clad in bronze plating and black granite. There are carved allegories, symbolizing the transformation of matter into energy, quite appropriate for a heater company. The entrance lobby is decorated with black marble and mirrors.

 

It was conceived by the architects John Howells and Raymond Hood in 1924 and built for the American Radiator and Standard Sanitary Company. The structural form is based on Eliel Saarinen's unbuilt competition entry for Chicago Tribune building.

 

The architects combined Gothic and modern styles in the design of the building. Black brick on the frontage of the building (symbolizing coal) was selected to give an idea of solidity and to give the building a solid mass. Other parts of the facade were covered in gold bricks (symbolizing fire), and the entry was decorated with marble and black mirrors. Once again, the talents of Rene Paul Chambellan were employed by Hood and Howells for the ornamentation and sculptures.

 

In 1998, the building was sold to Philip Pilevsky for $150 million. Three years afterwards, the American Radiator Building was converted into The Bryant Park Hotel with 130 rooms and a theatre in the basement.

 

The landmark status of the exterior required the conversion pay special attention to the renovation of the facade decor, and prohibited proposed changes such as bigger guestroom windows. The building is listed on the National Register of Historic Places. It was also the subject of Georgia O'Keeffe in 1927 in her noted painting Radiator Building - Night, New York.

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Uploaded on December 11, 2010
Taken on November 2, 2010