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Patrick van der Pijl: “So what is the business model of Easyjet about?” that’s what I ask in our workshops. Then people say:”It’s cheaper!” meaning that you pay less compared to traditional airlines. “That’s true, but what is the difference compared to traditional airlines?” I ask. -- More on www.businessmodelsinc.com -- llustration : Joeri Lefevre

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Uploaded on March 29, 2011
Taken on March 28, 2011