2007JUL211729

Blast from the past ~ "CAR + COMPUTER = COMPUTER"

 

I Discussed CAR + COMPUTER = COMPUTER, Joel On Software social interface design forum in 2004SEP09

 

'... So then the question becomes, why do BMW designers design a car that they themselves would not want to drive? ...'

 

It is a fundamental misunderstanding that ... CAR + COMPUTER = COMPUTER Alan Cooper discusses this in 'Inmates Are Running the Asylum' where BMW outsourced the software design.'

 

... continued ...

 

'... Still, once on the computer, the programmer and nonprogrammer basically have the same goals in their social interactions. ...'

 

I would never make the mistake of assuming anything. Programmers are good at making things possible in software. I wouldn't for one minute agree they are good at defining user goals. What are the goals of an arab speaking student blogger in say Iran or Irag? [1],[2] I wouldn't presume to try and second guess their goals.

 

But I'd be more happy letting programmers develop useful tools to let users achieve their goals by finding out what their goals are[3] then and help them achieve this through software applications. This is a critical idea of Alan Cooper [4] who argues programmers (homo-logicus) are the last people on earth to improve in this case, 'social interaction' of users. Read the book(s) to get a better sense of why.

 

References

[1] ABC Foreign Correspondent, "Iran - Cyber Dissidents summary, 10/08/2004, Mark Corcoran"

www.abc.net.au/foreign/content/2004/s1169929.htm

 

[2] ABC Foreign Correspondent, "Iran - Cyber Dissidents transcript, 10/08/2004, Mark Corcoran"

www.abc.net.au/foreign/content/2004/s1177788.htm

 

[3] Jakob Nielsen Alertbox, "Q How do I find out what their goals are? through based usability culture? 'Why Consumer Products Have Inferior User Experience, March 15, 2004'"

www.useit.com/alertbox/20040315.html

 

[4] Alan Cooper, "About Face 2.0 and Inmates Are Running the Asylum"

tinyurl.com/2vmjd3

 

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Uploaded on July 21, 2007
Taken on July 21, 2007