bobulate
Senior Manager, Product Development: Rodale
* Crafted the user experience vision for the most significant project in the interactive group’s history, transforming the online properties into profitable online businesses.
* Created a unified template system for all digital properties, increasing the amount of content above the fold by and average of 520% and increasing ad units per page by 150%.
* Extended and realized the senior management team’s vision by building a team of nine information architects and designers, then creating process and tools to enable their success.
* Managed the user experience strategy and design activities for a multi-million dollar project—from developing the process and hiring the team to overseeing deliverables and communicating to senior executives.
Senior Manager, Product Development: Rodale
* Crafted the user experience vision for the most significant project in the interactive group’s history, transforming the online properties into profitable online businesses.
* Created a unified template system for all digital properties, increasing the amount of content above the fold by and average of 520% and increasing ad units per page by 150%.
* Extended and realized the senior management team’s vision by building a team of nine information architects and designers, then creating process and tools to enable their success.
* Managed the user experience strategy and design activities for a multi-million dollar project—from developing the process and hiring the team to overseeing deliverables and communicating to senior executives.