Vintage Advertisement 1242 - Marlboro - Beauty Tips - 1940
“Today on Under the Influence, we explore brands that only advertised to one gender for decades – then recently began marketing to another gender.
Marlboro cigarettes is the classic example. It began as a women’s cigarette. Then was re-positioned to be the ultimate male brand. One of the biggest switches in advertising history. 🚬”
Department of Special Collections and FIT Archives
Did you know that when Marlboro cigarettes were originally marketed to women? Starting in 1926, the pages of women's fashion magazines are rife with Marlboro ads. In 1930, the company launched an option for 'ivory; tipped-cigarettes which were intended to protect the smoker's lipstick. Ten years later an option for 'beauty tips' became the vogue; the red tips were meant to hide any trace of lipstick left behind.
It would not be until 1954 that the company branding message switched to courting rugged masculinity with their introduction of the Marlboro Man.
IMAGE: Harper's Bazaar, November 1, 1940
Found on:
www.thefedoralounge.com/threads/funny-odd-or-the-most-abs...
Vintage Advertisement 1242 - Marlboro - Beauty Tips - 1940
“Today on Under the Influence, we explore brands that only advertised to one gender for decades – then recently began marketing to another gender.
Marlboro cigarettes is the classic example. It began as a women’s cigarette. Then was re-positioned to be the ultimate male brand. One of the biggest switches in advertising history. 🚬”
Department of Special Collections and FIT Archives
Did you know that when Marlboro cigarettes were originally marketed to women? Starting in 1926, the pages of women's fashion magazines are rife with Marlboro ads. In 1930, the company launched an option for 'ivory; tipped-cigarettes which were intended to protect the smoker's lipstick. Ten years later an option for 'beauty tips' became the vogue; the red tips were meant to hide any trace of lipstick left behind.
It would not be until 1954 that the company branding message switched to courting rugged masculinity with their introduction of the Marlboro Man.
IMAGE: Harper's Bazaar, November 1, 1940
Found on:
www.thefedoralounge.com/threads/funny-odd-or-the-most-abs...