Outside Lands Music & Arts Festival 2013, San Francisco, Ben & Jerry's

“Not all those who wander are lost...” especially if they're following the signs through McLaren Pass.

 

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Outside Lands Music & Arts Festival, 2013

San Francisco, Golden Gate Park

Ben & Jerry's, Ice Cream & Frozen Yogurt

Photos: Justin Gural, @justingural

 

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Located in San Francisco's renown Golden Gate Park, Outside Lands is a fan-favorite music and arts festival that spans three days and attracts over 200,000 people from around the world.

 

For the second year in a row, Ben & Jerry's is a sponsor of the festival --where we dish-out thousands of free samples (and smiles!) as a thanks to our fans and neighbors who attend the festival.

 

New for 2013, we did our "Thumbs-up for Fairtrade" activation, where we ask our fans to give their thumbs-up for Fairtrade and the three main benefits of supporting Fairtrade purchases: Environmental Sustainability, Social Justice and a Fair Global Economy.

 

We met a lot of committed folks who appreciated our Fairtrade efforts, and also had a chance to provide some newer understanding about Fairtrade to those who weren't familiar with the benefits of Fairtrade.

 

When we weren't busy with hanging with our fans at our tent, we danced our you-know-whats off to some of the great music at the festival; including: Paul McCartney, Willie Nelson, Red Hot Chili Peppers, Yeah Yeah Yeah's, Jurassic 5, Pretty Lights, Ivan Neville's Dumpstaphunk, Gary Clark Jr., Trombone Shorty, Band of Horses, Vampire Weekend, Nine Inch Nails, The National and Phoenix. And that's not even half of the artists that played the festival!

 

If you joined us in the park, thanks for coming by! And if you missed us or the festival, hopefully we'll meet next time.

 

Cheers!!

 

--B&J Events Team

Done