TATA -The Evolution of a Corporate Brand
Tata Group Values
thebookloversreview.blogspot.in/2010/08/review-tata-evolu...
Tata: The Evolution of a Corporate Brand talks about the brand Tata and what it has come to mean not just in India but all across the world. The brand Tata in India has been a source of immense pride for Indians; it is a part of our everyday life. It stands for its honesty, integrity, sincerity and commitment to the people of the nation. The company has been steadfast in its determination and belief that India and Indian companies have it in them to take on the world. Tatas are not just driven by commerce or in the business of making money the company while reaching dizzying heights of success has also been strongly rooted to the ground with its strong social conscience. Of course it would be unfair to just talk about the Tata Group in the Indian context after it acquired two high profile companies such as Land Rover and Corus Steel. With these acquisitions the group has proved to the world that it is a brand to reckon with. Indian at heart but Global in mind is what drives the brand Tata.
TATA -The Evolution of a Corporate Brand
Tata Group Values
thebookloversreview.blogspot.in/2010/08/review-tata-evolu...
Tata: The Evolution of a Corporate Brand talks about the brand Tata and what it has come to mean not just in India but all across the world. The brand Tata in India has been a source of immense pride for Indians; it is a part of our everyday life. It stands for its honesty, integrity, sincerity and commitment to the people of the nation. The company has been steadfast in its determination and belief that India and Indian companies have it in them to take on the world. Tatas are not just driven by commerce or in the business of making money the company while reaching dizzying heights of success has also been strongly rooted to the ground with its strong social conscience. Of course it would be unfair to just talk about the Tata Group in the Indian context after it acquired two high profile companies such as Land Rover and Corus Steel. With these acquisitions the group has proved to the world that it is a brand to reckon with. Indian at heart but Global in mind is what drives the brand Tata.