Pioneer House (L) & Invicta House (R) (Brisbane, Queensland)
Pioneer House:
Improved economic conditions and business confidence during the 1920s contributed to one of the CBD’s (central business district) most significant building booms. Built in 1924, Pioneer House is a surviving example of the changes wrought to the CBD as a result of this building boom.
Hoey, Fry Limited began commercial life as a Brisbane-based engineering supply company situated in 150 Edward Street in 1913. The firm’s establishment date is reflective of the development of the engineering profession in Brisbane. In 1874, the Queensland Post Office Directory (POD) listed only a handful of “Civil Engineers”. By 1890s, the number of engineers and the categories under which they fell had quadrupled. By 1900, there were six categories of engineers listed in the POD, occupying two pages. The categories included “milling”, “mining”, “refrigerating” and “electrical”. In the 1910 - 1911 POD, “Engineers’ Suppliers” is listed for the first time. This inclusion provides a useful context for the establishment of Hoey, Fry Ltd in 1913. The steady growth of the engineering profession reflected the broader growth and development of Brisbane in this period, especially the expansion of an electricity grid through the CBD and across into South Brisbane, the growth of secondary industry and the appearance and rise in popularity of the motorcar.
Hoey, Fry Ltd were clearly successful, for within a decade of its establishment, it was able to purchase the allotment adjacent to Invicta House, which was then under construction. The company planned to erect a multi-storey building in Edward Street at an approximate cost of £15,000. Construction on the building began in 1923 and was completed in 1924. Hoey, Fry Ltd was the exclusive representative of ‘Pioneer’ Belting & Mechanical Leathers, thus providing a likely explanation for the naming of the company’s building as ‘Pioneer House’.
The construction of the building contributed to the further development of the CBD’s principal warehouse precinct. The eastern portion of the CBD, roughly bounded by Elizabeth, Edward, Alice, and George Streets, developed as a warehouse and light industry precinct in the late nineteenth century. This section of the city was once known as Frogs Hollow because it was a low-lying, marshy area prone to flooding. In the mid to late nineteenth century the area was largely filled with small residences, boarding houses, and small businesses. From the 1880s, warehouses and small factories that were attracted to the area (as it was close to the wharf facilities located along the Town Reach of the river) progressively replaced many of these earlier buildings. This process reached its apogee in the 1920s.
Brisbane’s CBD also experienced a substantial building boom during the 1920s. According to the editor of the Architecture & Building Journal of Queensland, 1923 was the year that “The Building Boom” was manifestly apparent. Pioneer House, construction of which began in 1923, made an early contribution to this building boom.
As an important new building, Pioneer House was featured in some detail in an article that appeared in the Architecture & Building Journal of Queensland in July 1924. The article begins by describing the building’s height of five storeys and a basement. The floors and stairs were made with reinforced concrete and attention was drawn to how well lit the premises was. The building had an electric lift, which by “an ingenious device…will be able to serve the basement through the roof over the ground floor area”. Some attention was also paid also to the interior: “Handsome swing doors of silky oak and bevelled glass lead to each floor”. Pioneer House was the visible symbol of the company’s success, with even the Architecture & Building Journal of Queensland commenting that Hoey & Fry were “to be congratulated on their enterprise”.
The architectural firm of Atkinson & Conrad designed the building. This firm (1918 - 1937) was one of the more prominent architectural firms operating in Brisbane in this period and was responsible for a number of significant buildings in Brisbane, including the Masonic Temple in Ann Street (1930), Brisbane Boy’s College (1931), and the Courier-Mail Building in Queen Street (1937). Atkinson & Conrad also designed Invicta House, the building adjacent to Pioneer House. Walter Taylor, who is best known for construction of the Walter Taylor Bridge in Indooroopilly, constructed the building. The use of reinforced concrete in the construction of Invicta House was a hallmark of Taylor’s construction method in this period.
Hoey, Fry Ltd occupied the ground floor and continued to do so until at least the 1950s. The upper floors of Pioneer House were leased as offices to a variety of businesses over time. In 1986, Hoey, Fry Ltd was taken over by the major Australian company, Pacific Dunlop.
As with most retail premises within the CBD, Pioneer House has undergone a number of internal changes over the years to accommodate the requirements of its different commercial tenants. Alterations were carried out on the shop front in 1959 and office space in 1959 and 1979. Still, Pioneer House, along with Invicta House and the neighbouring Hotel Embassy (1928), give a distinctive, modern appearance to the Elizabeth and Edward Street intersection within the CBD.
The Brisbane History Group identified Pioneer House as part of Brisbane’s commercial heritage in 2002, when they included it in their publication Walking Tours – Brisbane’s Commercial Heritage 1900 - 1940. Of the nearly 90 buildings erected in the CBD during the important interwar building boom, more than half have since been demolished. Pioneer House is one of the few remaining buildings that is indicative of the changing landscape of the CBD that occurred during this period.
Invicta House:
Hooper & Harrison Ltd, woollen merchants, based in Sydney, operated from Elizabeth Street premises from 1895. The company was one of a number of woollen merchants operating in the city at this time. Initially, an agent represented the company. In 1919, however, the company opened a Queensland office and was thereafter known as Hooper & Harrison (Queensland) Ltd Woollen Merchants. By 1914, Queensland was the largest supplier of wool in Australia and Brisbane the principal centre for wool sales in the state, providing a reasonable explanation for the establishment of a Queensland office by the company in the CBD.
The company progressively purchased a parcel of land on the corner of Elizabeth and Edward Streets between 1919 and 1922, after which work was begun on the construction of a purpose-built warehouse building with office space. The building was completed in 1923 and was given the name of ‘Invicta House’ after the ‘Famous Invicta’ brand of clothing of which Hooper & Harrison was the sole proprietor in Brisbane.
The construction of the building contributed to the further development of the CBD’s principal warehouse precinct. The eastern portion of the CBD, roughly bounded by Elizabeth, Edward, Alice and George Streets, developed as a warehouse and light industry precinct in the late nineteenth century. This section of the city was once known as Frogs Hollow because it was a low-lying, marshy area prone to flooding. In the mid- to late-nineteenth century, the area was largely filled with small residences, boarding houses, and small businesses. From the 1880s, warehouses and small factories that were attracted to the area (as it was close to the wharf facilities located along the Town Reach of the river) progressively replaced many of these earlier buildings. This process reached its apogee in the 1920s.
Brisbane’s CBD also experienced a substantial building boom during the 1920s. According to the editor of the Architecture & Building Journal of Queensland, 1923 was the year that “The Building Boom” was manifestly apparent. The article stated: “Among the architects’ offices a very fine assortment of work is to be found either actually commenced or on the board” with Invicta House being one of the examples mentioned. The construction of Invicta House was considered integral to the beginning of the CBD building boom.
Following the construction of Invicta House, the Architectural & Building Journal of Queensland published an article drawing particular attention to the fact that the building was fireproof, serviced by a lift and particularly well lit, even in the basement. The qualities of the interior were thus described:
The reinforced concrete stairs are rendered to the first floor level in Terrazzo with wrot iron palisading and maple handrails. The entrance hall has a panelled dado in Queensland maple wax…The offices and mouldings to doors are similarly treated and give a most pleasing effect.
In February 1924, it was reported that Invicta House was a “handsome warehouse, occupying one of our most promising business centres.” The cost of the building was given as approximately £25,000. With its modern appearance, the building made a distinctive contribution to the warehouse precinct in the eastern part of the CBD.
The architectural firm of Atkinson & Conrad designed the building. This firm (1918 - 1937) was one of the more prominent architectural firms operating in Brisbane in this period and was responsible for a number of significant buildings in Brisbane, including the Masonic Temple in Ann Street (1930), Brisbane Boy’s College (1931) and the Courier-Mail Building in Queen Street (1937). Atkinson & Conrad also designed Pioneer House, the building adjacent to Invicta House. Walter Taylor, who is best known for construction of the Walter Taylor Bridge in Indooroopilly, constructed the building. The use of reinforced concrete in the construction of Invicta House was a hallmark of Taylor’s construction method in this period.
Hooper & Harrison continued to operate from the first floor of Invicta House until at least the 1950s, while the other floors were leased by a variety of different tenants. The most prominent kind of business activity was warehousing, consonant with the building’s original design. By the 1940s, however, an accountant and the real estate agent, Ray White had offices there.
Ownership of the building passed to Labor Enterprises Pty Ltd, the commercial arm of the Australian Labor Party (ALP), in 1961, though they occupied the building from 1958. The then Labor-owned radio station, 4KQ, also operated from Invicta House from the late 1950s. Invicta House was, until 1972, the state ALP headquarters. Political conditions for the ALP were mixed during their period of occupancy of Invicta House. On the one hand, the federal and state branches of the Party had fallen into disarray following a split in Labor ranks in the 1950s. This split effectively stymied ALP re-election both federally and in Queensland in this period. At local government level, however, the situation was much different. A Labor administration, headed by Clem Jones, was elected in 1961. The Jones era of municipal government (1961 - 1975) in Brisbane is historically significant. According to one historian: “Clem Jones will be remembered very much for bringing Brisbane into the modern era”. As Lord Mayor of a Labor administration, this legacy reflects the broader significance of the ALP and its state headquarters in Brisbane.
Source: Brisbane City Council Heritage Register.
Pioneer House (L) & Invicta House (R) (Brisbane, Queensland)
Pioneer House:
Improved economic conditions and business confidence during the 1920s contributed to one of the CBD’s (central business district) most significant building booms. Built in 1924, Pioneer House is a surviving example of the changes wrought to the CBD as a result of this building boom.
Hoey, Fry Limited began commercial life as a Brisbane-based engineering supply company situated in 150 Edward Street in 1913. The firm’s establishment date is reflective of the development of the engineering profession in Brisbane. In 1874, the Queensland Post Office Directory (POD) listed only a handful of “Civil Engineers”. By 1890s, the number of engineers and the categories under which they fell had quadrupled. By 1900, there were six categories of engineers listed in the POD, occupying two pages. The categories included “milling”, “mining”, “refrigerating” and “electrical”. In the 1910 - 1911 POD, “Engineers’ Suppliers” is listed for the first time. This inclusion provides a useful context for the establishment of Hoey, Fry Ltd in 1913. The steady growth of the engineering profession reflected the broader growth and development of Brisbane in this period, especially the expansion of an electricity grid through the CBD and across into South Brisbane, the growth of secondary industry and the appearance and rise in popularity of the motorcar.
Hoey, Fry Ltd were clearly successful, for within a decade of its establishment, it was able to purchase the allotment adjacent to Invicta House, which was then under construction. The company planned to erect a multi-storey building in Edward Street at an approximate cost of £15,000. Construction on the building began in 1923 and was completed in 1924. Hoey, Fry Ltd was the exclusive representative of ‘Pioneer’ Belting & Mechanical Leathers, thus providing a likely explanation for the naming of the company’s building as ‘Pioneer House’.
The construction of the building contributed to the further development of the CBD’s principal warehouse precinct. The eastern portion of the CBD, roughly bounded by Elizabeth, Edward, Alice, and George Streets, developed as a warehouse and light industry precinct in the late nineteenth century. This section of the city was once known as Frogs Hollow because it was a low-lying, marshy area prone to flooding. In the mid to late nineteenth century the area was largely filled with small residences, boarding houses, and small businesses. From the 1880s, warehouses and small factories that were attracted to the area (as it was close to the wharf facilities located along the Town Reach of the river) progressively replaced many of these earlier buildings. This process reached its apogee in the 1920s.
Brisbane’s CBD also experienced a substantial building boom during the 1920s. According to the editor of the Architecture & Building Journal of Queensland, 1923 was the year that “The Building Boom” was manifestly apparent. Pioneer House, construction of which began in 1923, made an early contribution to this building boom.
As an important new building, Pioneer House was featured in some detail in an article that appeared in the Architecture & Building Journal of Queensland in July 1924. The article begins by describing the building’s height of five storeys and a basement. The floors and stairs were made with reinforced concrete and attention was drawn to how well lit the premises was. The building had an electric lift, which by “an ingenious device…will be able to serve the basement through the roof over the ground floor area”. Some attention was also paid also to the interior: “Handsome swing doors of silky oak and bevelled glass lead to each floor”. Pioneer House was the visible symbol of the company’s success, with even the Architecture & Building Journal of Queensland commenting that Hoey & Fry were “to be congratulated on their enterprise”.
The architectural firm of Atkinson & Conrad designed the building. This firm (1918 - 1937) was one of the more prominent architectural firms operating in Brisbane in this period and was responsible for a number of significant buildings in Brisbane, including the Masonic Temple in Ann Street (1930), Brisbane Boy’s College (1931), and the Courier-Mail Building in Queen Street (1937). Atkinson & Conrad also designed Invicta House, the building adjacent to Pioneer House. Walter Taylor, who is best known for construction of the Walter Taylor Bridge in Indooroopilly, constructed the building. The use of reinforced concrete in the construction of Invicta House was a hallmark of Taylor’s construction method in this period.
Hoey, Fry Ltd occupied the ground floor and continued to do so until at least the 1950s. The upper floors of Pioneer House were leased as offices to a variety of businesses over time. In 1986, Hoey, Fry Ltd was taken over by the major Australian company, Pacific Dunlop.
As with most retail premises within the CBD, Pioneer House has undergone a number of internal changes over the years to accommodate the requirements of its different commercial tenants. Alterations were carried out on the shop front in 1959 and office space in 1959 and 1979. Still, Pioneer House, along with Invicta House and the neighbouring Hotel Embassy (1928), give a distinctive, modern appearance to the Elizabeth and Edward Street intersection within the CBD.
The Brisbane History Group identified Pioneer House as part of Brisbane’s commercial heritage in 2002, when they included it in their publication Walking Tours – Brisbane’s Commercial Heritage 1900 - 1940. Of the nearly 90 buildings erected in the CBD during the important interwar building boom, more than half have since been demolished. Pioneer House is one of the few remaining buildings that is indicative of the changing landscape of the CBD that occurred during this period.
Invicta House:
Hooper & Harrison Ltd, woollen merchants, based in Sydney, operated from Elizabeth Street premises from 1895. The company was one of a number of woollen merchants operating in the city at this time. Initially, an agent represented the company. In 1919, however, the company opened a Queensland office and was thereafter known as Hooper & Harrison (Queensland) Ltd Woollen Merchants. By 1914, Queensland was the largest supplier of wool in Australia and Brisbane the principal centre for wool sales in the state, providing a reasonable explanation for the establishment of a Queensland office by the company in the CBD.
The company progressively purchased a parcel of land on the corner of Elizabeth and Edward Streets between 1919 and 1922, after which work was begun on the construction of a purpose-built warehouse building with office space. The building was completed in 1923 and was given the name of ‘Invicta House’ after the ‘Famous Invicta’ brand of clothing of which Hooper & Harrison was the sole proprietor in Brisbane.
The construction of the building contributed to the further development of the CBD’s principal warehouse precinct. The eastern portion of the CBD, roughly bounded by Elizabeth, Edward, Alice and George Streets, developed as a warehouse and light industry precinct in the late nineteenth century. This section of the city was once known as Frogs Hollow because it was a low-lying, marshy area prone to flooding. In the mid- to late-nineteenth century, the area was largely filled with small residences, boarding houses, and small businesses. From the 1880s, warehouses and small factories that were attracted to the area (as it was close to the wharf facilities located along the Town Reach of the river) progressively replaced many of these earlier buildings. This process reached its apogee in the 1920s.
Brisbane’s CBD also experienced a substantial building boom during the 1920s. According to the editor of the Architecture & Building Journal of Queensland, 1923 was the year that “The Building Boom” was manifestly apparent. The article stated: “Among the architects’ offices a very fine assortment of work is to be found either actually commenced or on the board” with Invicta House being one of the examples mentioned. The construction of Invicta House was considered integral to the beginning of the CBD building boom.
Following the construction of Invicta House, the Architectural & Building Journal of Queensland published an article drawing particular attention to the fact that the building was fireproof, serviced by a lift and particularly well lit, even in the basement. The qualities of the interior were thus described:
The reinforced concrete stairs are rendered to the first floor level in Terrazzo with wrot iron palisading and maple handrails. The entrance hall has a panelled dado in Queensland maple wax…The offices and mouldings to doors are similarly treated and give a most pleasing effect.
In February 1924, it was reported that Invicta House was a “handsome warehouse, occupying one of our most promising business centres.” The cost of the building was given as approximately £25,000. With its modern appearance, the building made a distinctive contribution to the warehouse precinct in the eastern part of the CBD.
The architectural firm of Atkinson & Conrad designed the building. This firm (1918 - 1937) was one of the more prominent architectural firms operating in Brisbane in this period and was responsible for a number of significant buildings in Brisbane, including the Masonic Temple in Ann Street (1930), Brisbane Boy’s College (1931) and the Courier-Mail Building in Queen Street (1937). Atkinson & Conrad also designed Pioneer House, the building adjacent to Invicta House. Walter Taylor, who is best known for construction of the Walter Taylor Bridge in Indooroopilly, constructed the building. The use of reinforced concrete in the construction of Invicta House was a hallmark of Taylor’s construction method in this period.
Hooper & Harrison continued to operate from the first floor of Invicta House until at least the 1950s, while the other floors were leased by a variety of different tenants. The most prominent kind of business activity was warehousing, consonant with the building’s original design. By the 1940s, however, an accountant and the real estate agent, Ray White had offices there.
Ownership of the building passed to Labor Enterprises Pty Ltd, the commercial arm of the Australian Labor Party (ALP), in 1961, though they occupied the building from 1958. The then Labor-owned radio station, 4KQ, also operated from Invicta House from the late 1950s. Invicta House was, until 1972, the state ALP headquarters. Political conditions for the ALP were mixed during their period of occupancy of Invicta House. On the one hand, the federal and state branches of the Party had fallen into disarray following a split in Labor ranks in the 1950s. This split effectively stymied ALP re-election both federally and in Queensland in this period. At local government level, however, the situation was much different. A Labor administration, headed by Clem Jones, was elected in 1961. The Jones era of municipal government (1961 - 1975) in Brisbane is historically significant. According to one historian: “Clem Jones will be remembered very much for bringing Brisbane into the modern era”. As Lord Mayor of a Labor administration, this legacy reflects the broader significance of the ALP and its state headquarters in Brisbane.
Source: Brisbane City Council Heritage Register.