1948 Willys Jeepster Announcement
The cover of this mailer issued by Willys-Overland says "You are Invited to meet...". Willys had intended to introduce a new postwar passenger car, but because the Jeep was so popular after the war they decided instead to make the Jeep Station Wagon, the Jeepster, and Pickups and Panel Deliveries based on the Jeep. They did finally introduce a new passenger car, the Aero-Willys, in 1952.
1948 Willys Jeepster Announcement
The cover of this mailer issued by Willys-Overland says "You are Invited to meet...". Willys had intended to introduce a new postwar passenger car, but because the Jeep was so popular after the war they decided instead to make the Jeep Station Wagon, the Jeepster, and Pickups and Panel Deliveries based on the Jeep. They did finally introduce a new passenger car, the Aero-Willys, in 1952.