Augusto Arduini
3
PERSONAL PROJECT / 2011
Branding design proposal for a contest
sponsored by Politecnico di Milano.
Competition for a hotellerie project.
The logo expresses what the word ACASA means. The letter A, without horizontal stem, represents the home comfort.
The graphic rhythm of the logotype
transmits balance.
The harmony is emphatized by the dashes
of the letter "A". Moving away they whisper the graphic cadence of the letters.
Dashes are the core.
They are the intense particulars of our house.
they are the details. they are alive.
LIVING DETAILS
designed with Giuditta Brusadelli, Gianluca Crudele
3
PERSONAL PROJECT / 2011
Branding design proposal for a contest
sponsored by Politecnico di Milano.
Competition for a hotellerie project.
The logo expresses what the word ACASA means. The letter A, without horizontal stem, represents the home comfort.
The graphic rhythm of the logotype
transmits balance.
The harmony is emphatized by the dashes
of the letter "A". Moving away they whisper the graphic cadence of the letters.
Dashes are the core.
They are the intense particulars of our house.
they are the details. they are alive.
LIVING DETAILS
designed with Giuditta Brusadelli, Gianluca Crudele