Yatreda (ET)
In Ethiopia, the way one wears one’s hair is often much more than a mere question of style. Over thousands of years, hairstyles have evolved to express very specific things: they indicate tribal affiliations or social status. However, in the midst of a digital and global world, this cultural distinctiveness of Ethiopia is increasingly beginning to erode. With their project “Strong Hair,” the artists’ collective Yatreda wants to draw attention to the tradition and its imminent disappearance. The artists have created a collection of 100 portraits that highlight the diversity and expressiveness of Ethiopian hair styles. Each person was captured with a homemade 360-degree rotating camera and then “minted” as a non-fungible token on the Ethereum blockchain. Via NFTs, the goal is to ensure that this Ethiopian cultural tradition is preserved and — hopefully — revived beyond traditional physical media.
Credit: Yatreda
Yatreda (ET)
In Ethiopia, the way one wears one’s hair is often much more than a mere question of style. Over thousands of years, hairstyles have evolved to express very specific things: they indicate tribal affiliations or social status. However, in the midst of a digital and global world, this cultural distinctiveness of Ethiopia is increasingly beginning to erode. With their project “Strong Hair,” the artists’ collective Yatreda wants to draw attention to the tradition and its imminent disappearance. The artists have created a collection of 100 portraits that highlight the diversity and expressiveness of Ethiopian hair styles. Each person was captured with a homemade 360-degree rotating camera and then “minted” as a non-fungible token on the Ethereum blockchain. Via NFTs, the goal is to ensure that this Ethiopian cultural tradition is preserved and — hopefully — revived beyond traditional physical media.
Credit: Yatreda