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Algorithmic Perfumery / Frederik Duerinck (NL)

This project is part of the CyberArts 2020 exhibition at the OK.

 

This multisensory project calls into question the concept of mass production by envisioning a potential future personalized perfumery. The Algorithmic Perfumery evaluates completed customer questionnaires and uses the data to generate a unique scent. The respondents’ feedback on this personal perfume is then in turn fed back into the program to refine the compositions developed by the algorithm. By interacting with the machine, users are given the power to play an active role in the creative process: the machine learns from their personal physical experiences and subjective (olfactory) sensations.

 

For more information please visit:

ars.electronica.art/keplersgardens/en/prix-interactive-art/

 

Credit: vog.photo

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Uploaded on September 9, 2020
Taken on September 9, 2020