voestalpine Drone Race Performance
Mixed Reality Drone Race Performance at groundbreaking ceremony for voestalpine special steel plant in Kapfenberg, Austria. How do you go about visually depicting the jaw-dropping spatial dimensions of a steel mill and the extent of its digitization and automation? And do it live before a group of business-world VIPs and government leaders?
Our response: With a racing drone performance! We presented a pre-produced mixed reality video that brings the steel mill to life in 3-D, and teamed it up with live images delivered by drones whose flight paths demarcated the actual dimensions of the future facility. The video and the drone footage were mixed and synched live and presented to the audience on site on a jumbo-size LED screen—dynamically interwoven into a futuristic blend of speed, sound and mixed reality. This performance was the spectacular opening act for the actual groundbreaking ceremony, which followed immediately.
Foto Credit: Ars Electronica / Markus Wipplinger
voestalpine Drone Race Performance
Mixed Reality Drone Race Performance at groundbreaking ceremony for voestalpine special steel plant in Kapfenberg, Austria. How do you go about visually depicting the jaw-dropping spatial dimensions of a steel mill and the extent of its digitization and automation? And do it live before a group of business-world VIPs and government leaders?
Our response: With a racing drone performance! We presented a pre-produced mixed reality video that brings the steel mill to life in 3-D, and teamed it up with live images delivered by drones whose flight paths demarcated the actual dimensions of the future facility. The video and the drone footage were mixed and synched live and presented to the audience on site on a jumbo-size LED screen—dynamically interwoven into a futuristic blend of speed, sound and mixed reality. This performance was the spectacular opening act for the actual groundbreaking ceremony, which followed immediately.
Foto Credit: Ars Electronica / Markus Wipplinger