Elon Musk has put an ugly new X on twiter HQ
Twitter sign was partially taken down as Elon Musk changes name to X
Now more of the sign has been removed (though it remains complete on one side & still reads as Twitter on the side it was removed) & an ugly X has been erected on the roof.
“the Department of Building Inspection, which regulates construction in the city, confirmed with The Standard it has opened a complaint and initiated an investigation into the erection of the X sign at 1355 Market St”
sfstandard.com/2023/07/28/giant-x-sign-installed-twitter-...
Almost ten years ago, I photographed Twitter’s sign on the day of the IPO
theguardian.com/technology/2013/oct/04/twitter-ipo-future...
flickr.com/photos/44124466908@N01/sets/72157636170764083
In 2014, there was a protest of the Twitter tax break
flickr.com/photos/44124466908@N01/sets/72157644106175975
2015
flickr.com/photos/44124466908@N01/sets/72157654973120325
(And many more)
In December 2022, I covered a protest of Elon Musk at Twitter
flickr.com/photos/44124466908@N01/sets/72177720309362439
Today, Musk tried to take down the Twitter sign as he changes the name to X.
It was stopped by SFPD & then axe signs & wayfinding (awesome xtraordinary effective) was allowed to remove the i leaving er & the Twitter bird on one side.
A SFPD officer said it was mistaken communication because Musk didn’t contact the owner.
But Musk knew he had to contact the owner because when he covered the W to have titter, the owner made him remove it.
You can see the W he painted white on the ground in a few photos. It didn’t work very well - people could still see the W.
sfist.com/2023/04/10/elon-musk-gets-more-juvenile-paints-...
www.ktvu.com/news/elon-musk-changes-twitter-headquarters-...
There was a lot of media & media coverage
www.theverge.com/2023/7/24/23140317/twitter-sign-sf-hq-re...
sfstandard.com/2023/07/24/twitter-sign-being-removed-down...
www.ktvu.com/news/confusion-during-removal-of-twitter-sig...
www.sfchronicle.com/sf/article/elon-musk-twitter-sign-x-s...
www.kron4.com/news/bay-area/police-interrupt-as-twitter-l...
www.nbcbayarea.com/news/local/twitter-sign-removal-san-fr...
www.cbsnews.com/amp/sanfrancisco/news/elon-musk-reveals-n...
Elon Musk has put an ugly new X on twiter HQ
Twitter sign was partially taken down as Elon Musk changes name to X
Now more of the sign has been removed (though it remains complete on one side & still reads as Twitter on the side it was removed) & an ugly X has been erected on the roof.
“the Department of Building Inspection, which regulates construction in the city, confirmed with The Standard it has opened a complaint and initiated an investigation into the erection of the X sign at 1355 Market St”
sfstandard.com/2023/07/28/giant-x-sign-installed-twitter-...
Almost ten years ago, I photographed Twitter’s sign on the day of the IPO
theguardian.com/technology/2013/oct/04/twitter-ipo-future...
flickr.com/photos/44124466908@N01/sets/72157636170764083
In 2014, there was a protest of the Twitter tax break
flickr.com/photos/44124466908@N01/sets/72157644106175975
2015
flickr.com/photos/44124466908@N01/sets/72157654973120325
(And many more)
In December 2022, I covered a protest of Elon Musk at Twitter
flickr.com/photos/44124466908@N01/sets/72177720309362439
Today, Musk tried to take down the Twitter sign as he changes the name to X.
It was stopped by SFPD & then axe signs & wayfinding (awesome xtraordinary effective) was allowed to remove the i leaving er & the Twitter bird on one side.
A SFPD officer said it was mistaken communication because Musk didn’t contact the owner.
But Musk knew he had to contact the owner because when he covered the W to have titter, the owner made him remove it.
You can see the W he painted white on the ground in a few photos. It didn’t work very well - people could still see the W.
sfist.com/2023/04/10/elon-musk-gets-more-juvenile-paints-...
www.ktvu.com/news/elon-musk-changes-twitter-headquarters-...
There was a lot of media & media coverage
www.theverge.com/2023/7/24/23140317/twitter-sign-sf-hq-re...
sfstandard.com/2023/07/24/twitter-sign-being-removed-down...
www.ktvu.com/news/confusion-during-removal-of-twitter-sig...
www.sfchronicle.com/sf/article/elon-musk-twitter-sign-x-s...
www.kron4.com/news/bay-area/police-interrupt-as-twitter-l...
www.nbcbayarea.com/news/local/twitter-sign-removal-san-fr...
www.cbsnews.com/amp/sanfrancisco/news/elon-musk-reveals-n...