Twitter sign partially taken down as Elon Musk changes name to X

Almost ten years ago, I photographed Twitter’s sign on the day of the IPO

 

theguardian.com/technology/2013/oct/04/twitter-ipo-future...

 

flickr.com/photos/44124466908@N01/sets/72157636170764083

 

In 2014, there was a protest of the Twitter tax break

 

flickr.com/photos/44124466908@N01/sets/72157644106175975

 

2015

 

flickr.com/photos/44124466908@N01/sets/72157654973120325

 

(And many more)

 

In December 2022, I covered a protest of Elon Musk at Twitter

 

flickr.com/photos/44124466908@N01/sets/72177720309362439

 

Today, Musk tried to take down the Twitter sign as he changes the name to X.

 

It was stopped by SFPD & then axe signs & wayfinding (awesome xtraordinary effective) was allowed to remove the i leaving er & the Twitter bird on one side.

 

A SFPD officer said it was mistaken communication because Musk didn’t contact the owner.

 

But Musk knew he had to contact the owner because when he covered the W to have titter, the owner made him remove it.

 

You can see the W he painted white on the ground in a few photos. It didn’t work very well - people could still see the W.

 

sfist.com/2023/04/10/elon-musk-gets-more-juvenile-paints-...

 

www.ktvu.com/news/elon-musk-changes-twitter-headquarters-...

 

There was a lot of media & media coverage

 

www.theverge.com/2023/7/24/23140317/twitter-sign-sf-hq-re...

 

sfstandard.com/2023/07/24/twitter-sign-being-removed-down...

 

www.ktvu.com/news/confusion-during-removal-of-twitter-sig...

 

www.sfchronicle.com/sf/article/elon-musk-twitter-sign-x-s...

 

www.kron4.com/news/bay-area/police-interrupt-as-twitter-l...

 

www.nbcbayarea.com/news/local/twitter-sign-removal-san-fr...

 

www.cbsnews.com/amp/sanfrancisco/news/elon-musk-reveals-n...

Done