2011 Freightliner Cascadia
Schneider National
Canadian War Tribute to Honor Veterans
The addition of the 2011 U.S. Ride of Pride to our fleet motivated Schneider’s Canadian associates to work for a Ride of Pride that salutes Canada’s Armed Forces. With Freightliner’s help, the first-ever Canadian Ride of Pride was born. The one-of-a-kind Freightliner Cascadia is fully customized with symbols of Canada’s armed forces decaled on the orange Schneider cab. It was designed to show support for active duty personnel, retirees and families who have lost someone in service to the country. The words “Lest We Forget” and “We Support Our Troops” are written in English and French respectively, recognizing the two official languages of Canada.
Schneider driver Darrell Esson proudly drives the only Canadian Ride of Pride ever produced. Darrell spent 21 years in the Canadian military and served many international tours including Afghanistan and several stints in the area formerly known as Yugoslavia. In fact, Darrell was a member of the first Canadian unit to come under fire since the Korean War. After he retired in 2005, he took a year to tour the one land he hadn’t spent much time in – the USA. During his travels, he realized he was meant to be a truck driver and joined Schneider’s Canadian fleet.
2011 Freightliner Cascadia
Schneider National
Canadian War Tribute to Honor Veterans
The addition of the 2011 U.S. Ride of Pride to our fleet motivated Schneider’s Canadian associates to work for a Ride of Pride that salutes Canada’s Armed Forces. With Freightliner’s help, the first-ever Canadian Ride of Pride was born. The one-of-a-kind Freightliner Cascadia is fully customized with symbols of Canada’s armed forces decaled on the orange Schneider cab. It was designed to show support for active duty personnel, retirees and families who have lost someone in service to the country. The words “Lest We Forget” and “We Support Our Troops” are written in English and French respectively, recognizing the two official languages of Canada.
Schneider driver Darrell Esson proudly drives the only Canadian Ride of Pride ever produced. Darrell spent 21 years in the Canadian military and served many international tours including Afghanistan and several stints in the area formerly known as Yugoslavia. In fact, Darrell was a member of the first Canadian unit to come under fire since the Korean War. After he retired in 2005, he took a year to tour the one land he hadn’t spent much time in – the USA. During his travels, he realized he was meant to be a truck driver and joined Schneider’s Canadian fleet.