Pick n Pay

Sector

Supermarket chain

 

Info

Iconic South African superbrand

 

Project

Brand transformation

 

Role

Brand identity designer

 

Authorship

Brandmark and brandstyle (look and feel)

 

Note

I was responsible for developing the basic elements of the Pick n Pay brand. This included the brandmark, corporate typeface selection, photographic concept and the window graphic but not the idea for the window graphic to interact with the subject matter.

Done