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ANDORE Closed

Join to Free Group [Limit time]: Join Group LM

 

Please take a moment to read this important message.

 

Dear ANDORE Customer,

 

Today, I’m announcing the official closure of the ANDORE brand.

 

Six years ago, the world of Second Life welcomed a new creative venture — ANDORE. What began as a modest collection of ear & accessories quickly grew into something far greater than I could have ever anticipated. I was genuinely moved by the warmth and enthusiasm with which you embraced my designs. Your support, passion, and love for my creations have meant the world to me.

 

Throughout the years, I have worked tirelessly to bring you joy through fresh ideas and thoughtful design. However, as time went on, the brand became closely — and almost exclusively — associated with ears. While this recognition is an honor, it has also limited the broader creative vision I hold for the future.

As I observed other brands evolve and diversify, it became clear to me that ANDORE is capable of much more. It is more than just one product or a single aesthetic—it holds the potential to grow, expand, and inspire in new ways. And for that to happen, change is necessary.

 

It is time for a transformation.

 

In order to breathe life into something new, we must first let go of the old. For this reason, the ANDORE group will be closed to new members, and the in-world store will be temporarily unavailable. Existing products will be gradually transferred to the Marketplace, and eventually removed from the in-world location.

 

However, this is not a final farewell. ANDORE is simply stepping away to return renewed—reborn with a fresh identity, a new vision, and reimagined ideas.

 

As for the beloved ear accessories—fear not. I am excited to announce the creation of a separate brand: LEX.

 

LEX will carry forward the legacy of ANDORE’s signature ears and jewelry, while expanding into new areas of body customization. The new group for LEX will be available to join free of charge until April 15th, after which a fee will apply. A link to the new group will be included in the post description and shared within the ANDORE group announcements.

 

I wish to express my deepest gratitude to each and every one of you who has supported ANDORE over the years. Your loyalty, creativity, and enthusiasm have been a constant source of inspiration.

Thank you for being part of this journey—and thank you in advance to those who will join me as I continue this next chapter with LEX.

 

With heartfelt appreciation, ArtemZgursky

Creator of ANDORE & LEX

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Uploaded on April 7, 2025