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Reasons for Using Twitter at Fortune 100 companies

Weber Shandwick study shows that 73 Fortune 100 companies had registered as many as 540 twitter accounts; but of these accounts – as many as 410 or about 76 percent accounts were virtually inactive – as they did not post often. More details at www.analectic.org/brand-engagement-on-social-media-indust...

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Uploaded on September 6, 2010
Taken on September 6, 2010