UNICEF Puts Child at Risk
This direct mail solicitation from UNICEF says on the envelope, "As little as a nickel could save a child's life!" Enclosed in the envelope is an actual nickel, which, if we believe UNICEF, could have been used to save a child's life.
Either UNICEF is callous with life, or callous with the truth. I understand they are just trying (cynically) to invoke the reciprocity principle to create psychological pressure for a donation, but the implicit threat is, "Return this nickel or a child dies."
When National Lampoon did the same thing, it was a joke. But UNICEF is serious.
I actually support UNICEF, which is why they send us solicitations, but this kind of pitch is degrading to all parties.
Mailer received October, 2007.
UNICEF Puts Child at Risk
This direct mail solicitation from UNICEF says on the envelope, "As little as a nickel could save a child's life!" Enclosed in the envelope is an actual nickel, which, if we believe UNICEF, could have been used to save a child's life.
Either UNICEF is callous with life, or callous with the truth. I understand they are just trying (cynically) to invoke the reciprocity principle to create psychological pressure for a donation, but the implicit threat is, "Return this nickel or a child dies."
When National Lampoon did the same thing, it was a joke. But UNICEF is serious.
I actually support UNICEF, which is why they send us solicitations, but this kind of pitch is degrading to all parties.
Mailer received October, 2007.