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Lemon Snaps - A Touch of Sweetness with the Flavor of Lemon

"National Biscuit Company. Lemon Snaps. 5¢. In-Er Seal. A touch of sweetness with the flavor of lemon."

 

The National Biscuit Company, which continues in business today as Nabisco, apparently used this small printed slip of paper as a package insert. American Printer, vol. 59, no. 6 (Feb. 1915): 708, notes that a similar Lemon Snaps design was "used as [street]car cards and also for small slips enclosed in cartons."

 

As far as I can determine, Nabisco no longer sells these cookies and probably does not advertise as often on streetcars.

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Uploaded on May 14, 2013
Taken on May 2, 2013