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G. C. Aschbach, Dealer in Pianos and Organs, Allentown, Pa., ca. 1901

The illustration used for this elaborate business card also appears on three other items in a collection of G. C. Aschbach & Company ephemera on Wikipedia Commons. One is a similar card dated 1904, another is a letterhead that also bears a date in 1904, and the third is an envelope postmarked in 1908.

 

As the card indicates, Albert J. Yeager (1856-1901) was a "collector" (of rents or other payments due) for the business. "He was a collector for G. C. Aschbach, the music dealer, the Rescue Hook and Ladder Company, and other organizations, and was also a collector of delinquent taxes" (Allentown Leader, Allentown, Pa., Dec. 24, 1901, p. 6).

 

Tragically, Albert and his wife, Leida G. Yeager (1858-1902), both died following a streetcar accident: "Albert J. Yeager was killed in an electric railway accident on the Lehigh Mountain on Dec. 23, 1901. His wife, nee Leida Cooper, died Jan. 20, 1902, from the result of injuries received in the same accident" (see History of Lehigh County, Pennsylvania and a Genealogical and Biographical Record of Its Families, 1914, vol. 3, p. 1441; an earlier article, "Fatal Trolley Slide Down Lehigh Mountain," in the Allentown Leader, Dec. 24, 1901, p. 1, provides additional horrific details about the accident).

 

G. C. Aschbach

 

Importer of and wholesale and retail dealer in pianos and organs, and all kinds of musical merchandise. 539 Hamilton St., Allentown, Pa.

 

Largest and oldest music house in the Lehigh Valley.

 

Fine music boxes, violins, guitars, band instruments and strings, sheet music and books, &c &c.

 

Albert J. Yeager, collector.

 

Theo. Leonhardt & Son, Phila.

 

On building facade: G. C. Aschbach, music dealer, 1891. Pianos and organs.

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Uploaded on November 23, 2019
Taken on November 22, 2019