ADC Kingston University
Illustration and Animation
BA Illustration and Animation. Level 5 (2nd year). Two men and four women. 9th November 2010.
Initial notes: Facebook super-dominant digital environment; students more resistant to use of Facebook for study-related purposes than in other student focus groups; Twitter little used; most active bloggers (mainly images but some text); many had YouTube and Flickr accounts to which they uploaded content; YouTube and Flickr a valued source of visual data and 'how-to' guides; all mobile users; only 2 smartphones - HTC and iPhone - but 2 iPod Touch users; Blackboard site valued although could improve useability.
Strategic users of digital technology: e.g. because it offered free tools of value such as Skype for videocalls and YouTube and Spotify for free music. Regular users of Wikipedia to check words and names of artists, musicians and filmmakers but aware of tension between its content and peer-reviewed academic work.
Illustration and Animation
BA Illustration and Animation. Level 5 (2nd year). Two men and four women. 9th November 2010.
Initial notes: Facebook super-dominant digital environment; students more resistant to use of Facebook for study-related purposes than in other student focus groups; Twitter little used; most active bloggers (mainly images but some text); many had YouTube and Flickr accounts to which they uploaded content; YouTube and Flickr a valued source of visual data and 'how-to' guides; all mobile users; only 2 smartphones - HTC and iPhone - but 2 iPod Touch users; Blackboard site valued although could improve useability.
Strategic users of digital technology: e.g. because it offered free tools of value such as Skype for videocalls and YouTube and Spotify for free music. Regular users of Wikipedia to check words and names of artists, musicians and filmmakers but aware of tension between its content and peer-reviewed academic work.