A3 Design
ABA brochures
ABA MARKETPLACE, event collateral design
A one-day visit made by a motorcoach group can leave more than $4,500 in a destination’s economy and an overnight visit more than $11,000!
Our only restrictions were to create a brand that expresses the energy of the city and the excitement of tour bus travel.
The correlation between the bus tire and the setting sun is a smart
visual pun that gives the city skyline an even more grandiose presence. The choice of thick blocky illustrations and primary colors kept the mood of the event light and fun. The roads into Charlotte is most inviting.
ABA brochures
ABA MARKETPLACE, event collateral design
A one-day visit made by a motorcoach group can leave more than $4,500 in a destination’s economy and an overnight visit more than $11,000!
Our only restrictions were to create a brand that expresses the energy of the city and the excitement of tour bus travel.
The correlation between the bus tire and the setting sun is a smart
visual pun that gives the city skyline an even more grandiose presence. The choice of thick blocky illustrations and primary colors kept the mood of the event light and fun. The roads into Charlotte is most inviting.