Bjorn Borg / Peter Elliot Underwear Launch

July 30, 2009, New York, NY - Bjorn Borg launched its underwear collection at Peter Elliot stores, which evolved into a night of ping pong, firemen, and hilarity. Female models were provided by Bjorn Borg and male models were actual FDNY firefighters from the 2010 City of the Brave pin-up calendar. These men "braved" a night in boxer briefs and played ping pong to benefit the Widow's and Children's Fund. The night was a great success!