Paulo J Moreira
Pentax Auto 110
The queen of plastic beauties! Amazing camera, with high quality lenses. The shutter is like no other, the viewfinder puts to shame many modern digital SLRs, it is BIG, I mean BIG and BRIGHT! All this in a camera no bigger than a cell phone. From an era when money was no problem, engineering came first. Those were the days...This is the second version of the Auto 110, the Super. New features included a brighter viewfinder with micro-prisms, self-timer and back-light exposure button. The double stroke lever advance (à la Leica) gave place to a single stroke one.
To my eyes this is one of the most intriguing cameras ever made. Why would anyone bother producing a 110 SLR, better still, creating a photographic system for a film that was going no where? It was clear by 1978, the year of birth of our little star, that the 110 film was a dead end, why did Pentax create such a jewel that could never make the company any money, it defeats reasoning.
Pentax Auto 110
The queen of plastic beauties! Amazing camera, with high quality lenses. The shutter is like no other, the viewfinder puts to shame many modern digital SLRs, it is BIG, I mean BIG and BRIGHT! All this in a camera no bigger than a cell phone. From an era when money was no problem, engineering came first. Those were the days...This is the second version of the Auto 110, the Super. New features included a brighter viewfinder with micro-prisms, self-timer and back-light exposure button. The double stroke lever advance (à la Leica) gave place to a single stroke one.
To my eyes this is one of the most intriguing cameras ever made. Why would anyone bother producing a 110 SLR, better still, creating a photographic system for a film that was going no where? It was clear by 1978, the year of birth of our little star, that the 110 film was a dead end, why did Pentax create such a jewel that could never make the company any money, it defeats reasoning.