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TastingBritain.co.uk - Jubo @ Exmouth Market, Farringdon, London

Tasting Britain got the invite down to the launch of the new JUBO in the lively and alive Exmouth Market, Farringdon. Jubo are, on the main part, an expat Korean themed bar/restaurant, who 'draw inspiration from the K-towns of New York and Los Angeles'. Which means it's kinda Korean-American fusion streetfood with an emphasis on ‘Anju’ (drinking food) and ‘Banchan’ (Side Dishes). The kinda place you go with some friends, perhaps get a little merry, and share some food after a long hard day doing whatever it is you do in this insomniac city powered by workahol and alcohol. The Koreans call this “Hoesik” - which I think translates to something like ‘bonding with people via lots of alcohol and food’. Party HARD.

 

Anyway, this location marks Jubo’s fist ‘independent site', and opened in June 2015. JUBO have had a pop-up at Rivington Street, in Shoreditch since 2013 - occupying one end of the long-established Bedroom Bar. The new site has definitely got that Farringdon feeling - tattooed staff, people spilling out onto the street to drink/merge with people drinking at other bars, mostly casual decor, neon lighting and of course, communal tables (because we can't be doing without those if we're having street food).

 

What's on the menu? Think fried chicken wings and boneless strips in a variety of STRONG sauces. Soju, and cocktails made from soju (soju being the national drink of Korea - much of it made in the same way as Japanese sake). A selection of craft beers (East London, duh), steamed Korean style buns, noodles and an assortment of rice bowl type things. JUBO don't take reservations, and like many places in the area are open 'til late' (I'm not exactly sure how they define 'late' but it's probably best not to show up at 3 in the morning expecting Ja Jang Myen). Ain’t too keen on over crowded launch parties but this place looks like it has mountains of potential. Delicious potential.

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Uploaded on August 11, 2015
Taken on June 25, 2015